BBC News – Indian papers highlight social medias role in Kashmir flood rescue

10 September 2014 Last updated at 06:12 GMT Share this page Delicious Digg Facebook reddit StumbleUpon Twitter Email Print Indian papers highlight social media’s role in Kashmir flood rescue The army has scaled up its rescue work as flood waters recede

Media in India are highlighting the role of social media websites in reaching out to people stranded in the flood-hit parts of Indian-administered Kashmir.

Around 200 people have died since last week in the worst floods to have hit the state in decades.

More than 400,000 people are still stranded in the affected areas as rescue efforts continue on Wednesday.

Papers say the floods have caused massive damages to communication and road infrastructure, making it difficult for rescue teams to reach out to those marooned in remote areas

In the absence of phone lines and power supply, social media updates from outside and inside the state are playing a major role in tracing people trapped in the flood-hit areas.

Kashmiris living in other parts of India are posting details about their stranded relatives on various flood-related social media accounts.

“Social media plugs disaster mgmt [management] holes,” reads a banner headline in the Hindustan Times.

The paper says social media has become the “most reliable” tool to inform rescue teams about the location of the stranded people.

“Facebook and Twitter have served as sounding boards for panic-stricken people desperate for information,” it adds.

The Indian army is also using the social media to save the lives of people.

The army is passing on messages received on its website, Facebook page and Twitter handle to senior commanders on a WhatsApp group who then forward them to ground troops, the DNA newspaper reports.

The army’s Facebook page is giving regular updates on its rescue operation in the state

The troops rescued a pregnant woman stranded on the third floor of a building in Srinagar through “distress calls” received on WhatsApp and Facebook, it adds.

Officials at the National Disaster Response Force also said that they had been able to reach out to people through social media.

Rescue officials said they have received over 450 distress messages in the last two days through WhatsApp and text messages from people stranded in various parts of Kashmir, the NDTV website reports.

From Wednesday, people can also use a Google application to find out the status of missing persons, the CNN-IBN website reports.

The application, called “Person Finder”, will allow people to post and search the whereabouts of their relatives or friends affected by the disaster, it adds.

Poll impact

Meanwhile, papers feel the state administration’s “unpreparedness” in dealing with the crisis may have an impact on the assembly elections scheduled for later this year.

“With the assembly elections round the corner, any deficiency in confronting this challenge will not go down well with the voters. Hopefully, the under-performing Omar Abdullah government is aware of this reality,” says an editorial in the Hindustan Times.

The Deccan Herald echoes similar sentiments.

“In a few months from now, Jammu and Kashmir will go to the polls. Political parties will be tempted to use the issue of the rescue/relief efforts to score points over their rivals. Politicising a calamity is in poor taste and parties need to refrain from dividing people on the question of relief measures,” it says.

BBC Monitoring reports and analyses news from TV, radio, web and print media around the world. For more reports from BBC Monitoring, click here. You can follow BBC Monitoring on Twitter and Facebook.

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Brands have been testing social commerce for quite some time, despite the fact that initiatives have been notoriously slow to catch on. Now, Budweiser is getting into the game with the launch of two programs called Bud Light Birthday and Buds for Buds today.

The Anheuser Busch-owned brand and agency AKQA are rolling out the pilot programs in Denver and Chicago that will soon be launched nationally.

Bud Light Birthday lets Facebook users dole out free vouchers for Budweiser or Bud Light to of-age consumers on their birthdays. Buds for Buds is aimed at celebrating other types of special occasions and uses credit card information to let consumers buy a voucher priced at $4.50-$6. To send the gifts, Facebook users fill out an online form with their friend’s information.

After a gift is sent, recipients can click through on posts to a link to redeem the offer. Showing a mobile device with the link pulled up (along with an ID) at bars’ point-of-sale will get drinkers a gratis Budweiser or Bud Light.

Bud Light’s Facebook campaign is an interesting departure from the number of brands experimenting with commerce on Twitter.

Yesterday, Twitter rolled out a universal ‘Buy’ button that marketers can employ to drive sales from tweets. Starbucks and Coca-Cola have also tried Twitter gifting with programs that let users send others small gifts.

But for Bud Light, Facebook has a significantly bigger audience. The brand has roughly 106,000 followers on Twitter compared to more than seven million on Facebook. Per Bud Light, its “Puppy Love” Super Bowl ad was the most shared ad on Facebook, churning out 1.3 million shares.

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The Union Cabinet has approved the ‘Digital India’ programme, which aims to connect all gram panchayats by broadband internet, promote e-governance and transform India into a connected knowledge economy. Under the programme, various projects worth about Rs 1 lakh crore would be undertaken to transform the country into a digitally-empowered knowledge economy.

The primary aim of the project is to make sure that various government services are available to citizens electronically and help people gain benefits from the latest Information and Communication Technology (ICT). Announcing the initiative, Prime Minister Narendra Modi said that digital India encompasses a time when the common man is able to track the government’s works via his mobile.

Under the mission, the government also aims to make 10 lakh citizens digitally literate across the country. It also includes creating digital identity by making all documents, certificates available on cloud, making financial transactions electronic and cashless.

The mission envisages connecting 2.5 lakh villages by broadband and phones, reduce import of telecom imports to zero, wi-fi in 2.5 lakh schools, all universities, public wi-fi hotspots for citizens and creating 1.7 crore direct and 8.5 crore indirect jobs.

The Digital India initiative, which would be implemented in a phased manner by 2019, also includes various ongoing schemes being run by the telecom department and the Department of Electronics and Information Technology (DeitY).

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