Parmy Olson and Ewan Spence discuss the recent Apple product showcase in Cupertino, where Apple unveiled two larger iPhone 6s, its first smart watch and a new mobile payments system.
Extend the brand experience to mobile devices
Mobile commerce, or m-commerce, has dramatically changed the dynamic between buyer and seller. In the new digital “always connected” age, customers want to feel empowered to use mobile technologies to make the shopping experience easier and more pleasurable-whenever and wherever they choose to shop. And with tablet sales taking off, customers today have a choice of mobile form factors and technologies to leverage.
Our mobile commerce solution can enable your company to quickly adopt mobile as a new selling channel while seamlessly leveraging the power of personalized marketing and extending the power and reach of your brand. With mobile and tablet starter stores and reference applications, you can quickly take full advantage of smartphone and tablet browsers and touchscreens to deliver an optimized mobile shopping experience. Combined with location-based marketing, you can personalize the mobile shopping experience like never before.
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