What is the Right Digital Marketing Model – part 1, does it helps Corporate s to boost their sales

Look at practically any consumer industry and you’ll see how changes in digital technology are fundamentally altering the way that consumers engage with brands before, during, and after a purchase. Consumers today anticipate to browse, research, implore feedback, assess, and then buy’s at their own tempo, and at the time and place—and via the platform—of their choosing. Consumers also continue to engage with brands online after a purchase and to share experiences with one another. Much of this consumer journey is beyond the direct control of companies, and marketing organizations are sprinting merely to keep pace.

The good news for chief marketing officers (CMOs) is that digital marketing can offer detailed data on and analysis of consumer behavior, as well as precise results about a marketing program’s effectiveness, with a degree of detail and precision that previous generations of CMOs could hardly understand. The challenge is that these new technologies and consumer behaviors are raising the requirements for what will succeed in the market. Building powerful consumer experiences requires brands to operate outside their comfort zone; for example, they must work with much shorter cycle times, with more rapid and frequent iterations, and through a broader vendor ecosystem than the traditional advertising agency process.

In addition, consumers increasingly demand marketing messages and offers that are highly personalized, relevant, and targeted. Miss the mark, and you risk losing them forever. In that regard, digital marketing offers both greater rewards (in terms of higher engagement and ROI) and greater risk (due to the execution complexity and the need for behavioral changes across the organization).

In this environment, CMOs know they need new capabilities to succeed. In a recent survey of more than 300 CMOs in the U.S. that Booz & Company conducted with the Association of National Advertisers and Korn/Ferry, 72 percent said that building capabilities in the area of digital marketing is vital. The difficulty is that there’s no one set of capabilities that apply universally. Companies must identify what kind of marketing organization they need to make their strategy a success, choose a digital marketing model based on their strategic objectives, and then focus on developing a handful of marketing capabilities that will allow them to bring that model to life and consistently excel.

Four New Digital Marketing Models

Booz & Company has identified four equally successful digital marketing models: Digital Branders, Customer Experience Designers, Demand Generators, and Product Innovators. A company’s focus for marketing investment might have elements of each, but odds are that one of these models represents the right marketing organization for your company.

  • Digital Branders are most often consumer products companies or other marketers that focus on building and renewing brand equity and deeper consumer engagement. These companies are shifting their investment from traditional linear advertising toward more immersive digital multimedia experiences that can connect consumers to the brand in new ways. They are reimagining how they engage consumers with the primary goal of recruiting new consumers to the brand and driving loyalty through multiple experiences with the brand.
  • Customer Experience Designers use customer data and insights to create a superior end-to-end brand experience for their customers. Typically, these companies (such as financial-services companies, airlines, hotels, and retailers) build their business models around customer service. By reinventing how they interact with customers, and wowing them at multiple touch points, these companies hope to create an ongoing dialogue and build a loyal customer base.
  • Demand Generators (typically retailers) focus on driving online traffic and converting as many sales as possible across channels to maximize marketing efficiency and grow their share of wallet. All elements of the digital marketing strategy—website design, search engine optimization, mobile connected apps, and engagement in social communities—are tailored to boost sales and increase loyalty. Although Demand Generators also need to leverage content to drive engagement, they are more focused on driving volume and efficiency than on curating the deep, emotional branded experiences that Digital Branders pursue.
  • Product Innovators use digital marketing to help the organization identify, develop, and roll out new digital products and services. These companies employ digital interactions with consumers primarily to rapidly gather insights that can help shape the innovation pipeline. By helping nurture new sources of revenue, the marketing group directly increases the value of the company.

We are The Leading Digital Marketing Agency which helps in Branding with innovation, Web designing, Wen development, Social media Marketing, SEO Services and we offshore our Services to USA, New York, Washington, Dubai, Malaysia and  across the globe . 

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Every business needs strong lead process to boost sales. We ensure that your lead generation cycle keeps moving. A common misconception is that an online advertising campaign can generate leads plain and simple. But through our years of experience we know that a lot more is needed, a right mechanism for driving visitors to Landing Pages though PPC or SEO and then making sure that they convert as customers.



A big aspect of digital comes from the visual feel; so it’s important that your communication directly impacts your target market.. More important is that the visuals are in sync with your brand & highlight the products & services. We set out to create not the most creative images but creatively right images. Our creative works include Website designing, Landing Pages, Banner Ads, Web Brochures etc.



It’s always important that you lay down a strategy before you lay down an action plan. This is more important in Digital Marketing as there is a bulk of marketing engagement tools available on the web. We consult our clients in materializing a strategy on which tools to be used & how to use them. Our consulting also extends to helping our clients measure the ROI regularly and be pro-active to any innovation or pitfalls.



E-Commerce has progressed at a blinding pace. Now not just an assistance to business, it has become an industry in itself. This also means it has increased competition and in order to survive some specialty is needed. Crazy terms like ATV, Page Response time, cart bounce rate, CPS etc are used regularly. We simplify all these and help you to create a marketing strategy for your E-Comm business to ensure it flourishes.



Fairs, Events or Seminars.. these are opportunities which let people with common interest come together and interact. However the event news and buzz is only accessed by people who were able to attend the event. We make spread the boundaries of the event buzz beyond the physical presence. By means of Social Media we create the chatter for the event, and help connect people who were not able to make to the event.



ORM or Online Reputation Management is one the most crucial yet underrated tool. It is a must for any big brand or any service oriented business. The main aim of ORM is to monitor the web and find any negative comment over the web and handle it in a positive manner. Complaints of existing users, smear campaign by competition can influence your Brand & prospective customers in a negative way. We make sure to find it all on the web & handle it gracefully.



Digital Marketing is vast with endless possibilities and we try our best to cover it all. Though if you think that your in-house team needs to be proficient in DM, we are more than happy to share our knowledge. We conduct special corporate workshops aimed at sharing our learning, experiences and tools knowledge to make sure your team understands the use of Digital Marketing for your business.